Virginia Mason Medical Center Senior Manager, Marketing - Virginia Mason Institute (VMI) in Seattle, Washington
Job Number: 182760
Department: VMI - Business Development
Hours: 8:00am - 5:00pm
Virginia Mason Institute is a nonprofit organization with the mission to relentlessly pursue the improvement of patient safety, patient experience, and the quality, cost and delivery of health care - at their training facility in Seattle, Washington and at client sites around the world – the Institute’s team of physicians, nurses and other lean experts inspire others to believe that zero defect health care is possible while preparing and guiding health care professionals to dramatically improve the lives of their patients. Virginia Mason Institute is wholly owned by Virginia Mason Medical Center, a renowned leader in the use of lean management methods in health care. Learn more about Virginia Mason Institute on their website, http://www.virginiamasoninstitute.org/ .
This role is responsible for prioritizing requests and optimizing marketing processes for Virginia Mason Institute by partnering with internal stakeholders and partners to develop and scale a consistent campaign approach and operating model. This position works across VMI and its partners to provide consistent business cadence, content and review cycles for marketing briefings, plan reviews and approvals; end-to-end experience reviews around key launches; and quarterly marketing reporting and performance reviews. This position also establishes a consistent KPI reporting framework and provides easy access to accurate performance reporting.
Develop implement, and manage marketing strategies, initiatives, and corresponding budget to acquire new clients, drive sales and deepen lead, prospect, and client engagement and relationships.
Execute integrated marketing campaigns including strategy, creative development, content planning, client segmentation and reporting of success metrics across paid, owned, and shared channels.
Manage vendor relationships including identification of new marketing partners, negotiation of contracts, approval of deliverables, and reporting status.
Manage the client-marketing funnel from awareness to qualified sales identified. Apply data and qualitative information gathered from a variety of sources to promote the most effective and efficient engagement initiatives based on client insights.
Collaborate with business development and client services teams to develop customer lifecycle engagement strategy including segmentation, touch frequency, and content optimization.
Optimize client journey and messaging, including media, landing pages and conversion flows, to maximize conversion rates and deliver on the brand promise.
Manage institute social media, business development events, website, campaigns, and marketing initiatives.
Provide leadership in defining, mapping, and documenting leading marketing processes and practices.
Perform special projects as needed.
Requires a Bachelor's degree or equivalent, relevant work experience and 5+ years' experience in B2B business or consulting with a track record for driving growth. Experience with marketing campaigns, lead generation, and business analytics in B2B environment. Strong customer acquisition, pipeline management, multi-channel marketing, and marketing analytics experience also required.
Master's degree preferred
Virginia Mason offers much more than competitive compensation and benefits. With continuing education opportunities and the added potential of relocation assistance, you will find our commitment to your well-being is both rewarding and refreshing.
There is also the lifestyle benefit that comes with finding yourself in the heart of the Pacific Northwest. Surrounded by the vibrancy and sophistication of one of the most livable cities in the country, finding the perfect urban or outdoor pursuit will instinctively and pleasurably become second nature.
We are an equal opportunity/affirmative action employer.
Virginia Mason Medical Center is an equal opportunity, affirmative action employer. Virginia Mason provides healthcare without regard to race, color, religion (creed), sex, gender identity or expression, sexual orientation, national origin (ancestry) or disability. Disability Accommodation: To request disability accommodation in the application process, contact the Recruiting Offices at 866-422-2275 (voice) or 206-515-5891 (fax). Virginia Mason makes every effort to honor disability accommodation requests. Requests can be responded to most effectively if received as far in advance as possible.